From Challenge to Solution
Custom AI Products for Small Business
You don't need another tool. And you don't need to spend a lot of money. Each day, everyday, your business faces challenges. We build custom, affordable, AI-powered products designed around how your small business actually works. You own it. Fully supported.
The Challenges
Every small business faces challenges. We might be able to help.
Any of these sound familiar? Spending too much time and money on tools that don't quite fit? Confused by the deluge of “AI” products? We get it. Instead of wasting time, money, and getting more lost in all the noise — let's talk about something better: your own custom product that solves actual challenges you're facing right now. AI-powered, fully supported, and affordable for the small guy.
Getting customers
#1 operational challenge. 26% of owners cite business growth as their top concern.
What we can build
AI-powered outreach, lead capture, and follow-up systems that work while you work — so no opportunity slips through.
Cash flow and costs
51% report uneven cash flow. 56% struggle with operating expenses.
What we can build
Automated invoicing, payment collection, and expense tracking tools built around your actual revenue cycle.
Hiring and keeping good people
#2 operational challenge. 24% cite labor costs, 23% talent sourcing as top concerns.
What we can build
Custom recruiting pipelines, onboarding workflows, and retention tools that reduce the manual grind of HR.
Time and operations
90%+ of owners are stuck working in the business, not on it.
What we can build
Workflow automation that handles the daily fires — scheduling, intake, communication — so you can focus on growth.
Marketing and visibility
63% of SMBs already use AI for marketing — the #1 AI use case. Getting found is existential.
What we can build
Content engines, review management, and lead-gen systems that keep your pipeline full without eating your calendar.
Customer experience
Loss of CX control is a top 2026 challenge. 80% struggle with late payments.
What we can build
AI-powered customer service agents, payment automation, and communication platforms that run 24/7.
Technology overload
54% say finding AI tools that fit is the #1 adoption challenge.
What we can build
One custom product that replaces the patchwork — built for your workflow, not someone else’s.
Compliance and regulations
New businesses face $53K+ in regulatory costs just to start.
What we can build
Automated compliance tracking, document management, and reporting systems that keep you covered.
How It Works
From conversation to product. It's simpler than you think.
01We listen
A real conversation about your business. Not a sales pitch. We learn how things actually run day to day — where time gets wasted, where things break, where you’re duct-taping systems together.
02We build it
Custom, AI-powered software designed around your actual workflow. Not a template. Not a chatbot. Real software that fits how your business works — at a fraction of traditional development costs.
03You own it
What we build is yours. No vendor lock-in. No monthly SaaS trap. You own the product outright.
04We support it
We don’t disappear after launch. Ongoing support, improvements, and expansion as your business grows. Long-haul partnership, not a one-time project.
Case Studies
Real challenges. Real solutions.
Every business is different. Here's how we've helped small businesses solve real problems with custom AI-powered products.
AI Customer Service
A challenge solved for All American Parking.
Off-the-shelf AI agents weren't cutting it. We built a custom AI-powered customer service platform that handles ~90% of calls and texts — 24/7, with human-like voice.
~90%
of calls handled by AI
Parking Finder App
A parking app no one else has.
We built a custom web app with real-time lot availability, payments, geo-location — and an AI Parking Concierge that gives personalized recommendations and local tips.
1st
of its kind — AI Parking Concierge
About
I've been on your side of the table.
I've spent 20+ years helping businesses figure out what's broken and fixing it — as a founder, a customer success leader, and now as someone who builds custom AI products for small businesses.
I founded and sold my own IT services company serving SMB clients. I've built customer success teams from scratch at SaaS startups and led departments of 15+ people. I hold an MBA and a Wharton certificate in strategic management.
But what actually matters is this: I understand how small businesses work because I've been one. When I sit down with you, I'm not guessing. I've been where you are.
Founded & sold an IT services company
MBA + Wharton Strategic Management
20+ years in B2B SaaS & customer success
Built teams from zero to 15+ people
Ships real AI-powered products
Shane Ketterman
Founder, Burrow & Bridge
FAQs
Your questions about custom software for SMBs answered right here.
The Pulse
Practical AI insights for small business.
No hype. No jargon. Just useful ideas you can actually apply.
Get Started
Your AI-powered product is just a conversation away.
Takes about 60 seconds. No commitment, no sales pitch. Just tell us a bit about your business and we'll be in touch within 24 hours.